Redland Bay, QLD

“One property, two titles, and a clear path to development success.”

Service: Property Development Advice, Site Acquisition & Project Management.

The Brief

In August 2022, the client engaged our team seeking guidance on how to take the next step beyond traditional property investing. While he had already built a foundation through standard investment properties, he wanted to transition into property development to accelerate his wealth creation journey.

Through our strategic advice sessions, we identified that a small-scale subdivision project would be the ideal entry point — allowing him to gain development experience, create instant equity, and build confidence in managing end-to-end projects.

The Journey

• August 2022 – Initial strategy and feasibility session completed, outlining investment capacity, risk profile, and project goals. Educative session regarding property investment vs property development.
• October 2022 – After reviewing multiple opportunities, our team secured a development site in Redland Bay for $620,000 — a well-positioned block in a growing corridor with strong local demand and council support for infill development.
• March 2023 – Development Application (DA) approved on schedule, with total planning and design costs of $15,000.
• May 2023 – Civil construction works commenced, including new services, access driveways, and stormwater infrastructure.
• July 2023 – Plan sealing completed and titles issued, marking the successful completion of the subdivision process.
• August 2023 – Project completion achieved within the planned 9-month timeframe.
• October 2023 – Both new lots sold for $475,000 each, demonstrating strong buyer demand and validating the development strategy.

The Results

• Acquisition Price (2022): $620,000
• Development Application Costs: $15,000
• Subdivision & Finance Costs: $185,000
• Total Project Costs: $820,000
• Sale Price per Lot (2023): $475,000
• Total Revenue: $950,000
• Net profit: $131,000
• Profit on Cost: 16%

Outcome

This project demonstrates how a well-executed subdivision strategy can generate strong, low-risk returns through disciplined project management and market awareness.

From acquisition to completion in just 9 months, the client successfully transformed a single property into two high-demand residential lots, achieving a $131,000 profit and a healthy 16% return on total cost.

Beyond the numbers, this project provided valuable hands-on experience in the end-to-end subdivision process — a crucial stepping stone toward larger-scale development opportunities in the future.