Brookwater, QLD

“From dream home to almost $1M in equity — now building their retirement lifestyle by the beach”

Service: Initial property acquisition, construction management and subsequent property planning.

The Brief

A family was searching for their dream home — one that combined quality and style while remaining cost-conscious. Their lifestyle and work commitments required certain custom features, so flexibility and customisation were essential.

The Journey

After extensive research, it became clear that no existing property on the market fully met their needs. We proposed an alternative strategy: purchase land and build a home tailored to their lifestyle.

• June 2016 – Client engagement began.
• August 2016 – Research revealed no suitable homes; we recommended purchasing a block of land and building to their preferences.
• November 2016 – Land settled.
• December 2016 – We presented a shortlist of builders and guided the family through their options.
• January 2017 – Clients engaged their preferred builder under a fixed-price contract, ensuring cost certainty.
• February 2018 – The family moved into their fully customised dream home, grateful for the guidance provided before, during, and after construction.

The Results

• Lot Purchase Price (2016): $350,000
• Construction Costs: $500,000
• Total Investment: $850,000
• Sold Price (2025): $1,800,000
• Equity Gained: $950,000 (average of 16% growth annually over 7 years)

Outcome

By thinking beyond the standard market search and pursuing a land + build strategy, the family not only achieved their dream home but also created significant financial success. The project delivered a home perfectly suited to their lifestyle while generating almost $1 million in equity and an impressive 112% return.

Today, Property for Freedom continues to work with the family as they leverage part of their equity into a new development project. Their long-term vision is clear: use the profits from this development to pay off their new coastal home in full — the place they plan to enjoy their retirement close to the beach.